Fully define and explain your “problem”. Going to new places and ordering food can be daunting. You want to know what will most likely be enjoyed on a menu in a local restaurant. Especially when in new places or being stuck with one’s “usual”.
Why is this interesting or valuable as a problem?
What if you could see in real time what people are ordering? Then you could discover something you could go to and then enjoy. Also, through food people define culture, connect, learn, share and develop a new sense of self.
Who is your imagined audience/user base?
Anyone.
What is the territory defined by your problem?
Has the potential to be global but would be visualized on a smaller scale. This specific one would be centered around the University of Illinois Campus and the nearby places.
What kinds of information/data are part of the problem?
Menus, Mobile order history, current transactions and/or Websites.